How Women in Mid-Age Can Earn Through Online Marketing

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By John Wick

Middle ages usually start from 45 years of age and go up to 65 years of age. This is the time period that falls in between adulthood and old age. Regardless of our gender, this is the time period where earnings are an absolute must because retirement is almost around the corner. As a reasonable person, your sensible approach would be to stack up your profits to make the most out of them when you do retire.

According to a recent survey performed by PayScale, pay growth for college-educated women stops around 40 years. Furthermore, female college graduates bring in a median salary of $39,500 per year at age 22, which is $11,200 less than the amount which their counterparts make.

No doubt there is a definite unfairness in the way female employees are given less pay for the same amount of work and responsibilities.

In light of this information, let’s take a quick look at some of the ways women can earn effectively through online marketing.

1. Cosmetics Tester & Reviewer

Before famous makeup companies put their products on shelves and for the public to purchase, they need help from a person that represents their target consumer market. This person is then asked to try out the product for themselves and then provide the company with valuable feedback.

To signup, all you need to do is go online and search for cosmetic brands that are looking for at-home product reviewers. However, this doesn’t stop here. There are thousands of brands out there that even offer you the opportunity to test out electronic goods and other consumer products.

Best makeup brands for Middle-Aged Women:

  1. Eminence Organic Skin Care
  2. Jane Iredale®
  3. Physicians Formula®
  4. Revaleskin®
  5. Westman Atelier

Best Product Testing Websites

  1. Alba Science
  2. Clicks Research
  3. Pinecone
  4. Toluna
  5. UserTesting

Remember that the aforementioned are just a few from the plethora of opportunities that you can cash in as a product or cosmetic tester. According to, a product tester can make on an average of around $55,030 per year. Salaries range from 37k to as high as 84k per year.

2. Data Entry Jobs

As a data entry operator, you are required to take written information presented in forms or applications as well as company files and then enter them into a database system or other business applications. It mostly deals with typing using a word processor or customized computer files.

According to PayScale, an average data entry clerk hourly pay is around $13.46, bonuses can be around $593, commission around $2,120, and profit-sharing around $1,017. Total pay can range from $21,396 to $40,097 per year as per July 22nd, 2020 update, and calculated through 2,420 individual reports.

You can find data entry jobs also on popular freelancing websites, including the likes of Upwork,, Fiverr, and the rest. Best companies to reach out for data entry jobs include:

  1. AccuTran Global
  2. Amazon’s Mechanical Turk
  3. Axion Data Entry Services
  4. Capital Typing
  5. Birch Creek Communications

3. Freelance Writer

If you have the edge when it comes to writing then working as a freelance writer can really help you to boost your earnings. Again popular platforms are Upwork,, and Fiverr where you can easily set up your profile and list down all of the skills that you have to let clients know about your area of expertise.

While says that a freelance writer can make somewhere around $42,120 in a year, PayScale, however, says that salaries can range from $24,000 to as high as $115,000 year. So this really tells how much it matters when it comes to picking up the right project and the right client as it definitely counts in the end towards making your earnings. As a freelance writer, it’s all about cashing in on the right opportunities.

4. Online Tutoring

Ok, so this might be the most challenging of all job opportunities that I have mentioned so far. To become an online tutor, here is a quick guide:

  1. Identify your requirements, targeted audience, unique selling proposition, and competition.
  2. Choose your subjects and topics that you want to cover.
  3. Determine your curriculum, video courses, written format, reference books, etc.
  4. Select the course model, i.e. Academy Model or Night School Model.
  5. Choose your online platform to sell your course. You can register with a tutoring website or start your own website.

As you can see this is no small deed, especially if you consider making your own website because then you will be required to buy a domain, host your website, and then market your services along with commendable SEO and maybe even paid digital marketing. The safest bet is with joining tutoring websites.

Best tutoring websites to apply for as a teacher includes:

  1. Brainfuse
  2. Chegg Tutors
  3. com
  4. TutorHub
  5. Udemy

According to the people at Glassdoor, an average salary of an Online Tutor is $20,347, while at PayScale they say that you can earn around $19.65 per hour.

5. Personal Coach

In order to become a personal coach, you would be required to offer professional development opportunities for other people through your own personal experiences. Your aims would be to provide support for a learner or client to accomplish specific professional and personal goals through your guidance. Here is a quick guide to help you:

  1. Choose your niche
  2. Complete a specialized training program, preferably accredited by International Coach Federation
  3. Earn certifications to build up your credentials and trustworthiness, example: Professional Certified Coach certification
  4. Register your business, Limited Liability Company or Corporation designation
  5. Lastly, obtain business insurance as a safety measure

A life coach in the US can earn around $30,000 to $40,000 per year. About 10% to 20% can even reach six-figure incomes. Best online coaching platforms to get started include:

  1. Coach Accountable
  2. Coach Catalyst
  3. Nudge Coach
  4. Satori App
  5. True Coach

6. Run a Catering Business

Do you have the ability to make people drool with tasty and delicious meals, then probably as a gifted cook your easiest way to earn big is by starting an online catering business. You can start at home and grow big with the passage of time. Social media platforms and nowadays, even third party online food services offer you a great opportunity to expand the scope of your venture.

Choose your own menu and start marketing your business online. Facebook, Instagram, and Twitter can be great as they are totally free when it comes to running your profile pages. Simply start building up on your contact list by adding phone numbers and emails for all those potential candidates that you come across.

According to, initially, you can expect to earn around $30,000 per year while top caterers can pull off even $80,000 and more in annual earnings.

7. Selling Hand Made Products

If you are good at arts and craft that this might probably be your calling. Selling handmade items can be a great way to be creative and run your own business. To start selling handmade items online, here are some tips:

  1. Explore different marketplaces
  2. Make sure to build your online presence through social media
  3. A blog can tremendously boost your engagement and interaction with prospects and buyers
  4. Take plenty of high-resolution images to make your products look good
  5. Do not undermine the potential of creditable SEO

Best places to gather clients for your handmade products include Etsy, Absolute Arts, Artfire, Cratejoy, and Aftcra amongst tons of other online platforms. Most wanted items that offer you the best profit margins include art, jewelry, sewn products, bed and bath products, and candles, to name a few.

8. Virtual Assistant Jobs

This is the new hype where you can really make a professional career for yourself. As a virtual assistant, you would be required to perform administrative tasks as a professional for a business or an enterprise.

This may include technical skills along with creative assistance along with helping clients remotely from an office at home. Best places to sign up for as a virtual assistant include:

  1. Fancy Hands
  2. Fiverr
  3. HelloRache
  4. TaskRabbit
  5. Upwork

Virtual assistant salaries in the USA range from $7.25 to $38.40 depending on the nature of the task and the job opportunity. This gives us an average earning of $16.15 per hour. Many female students nowadays are simply hiring the best assignment writing service UK so that they can undertake part-time jobs online and earn some extra cash during their learning years.


To conclude this post I would just firstly like to add that all salary ranges mentioned above are there just as a reference to remind you so that you do not become a victim of low pay or companies taking advantage of you. Make sure to do your research first and find out how much others are paying in the industry. Secondly, this gender gap in wages is a nuisance, and we need to stand and make things right for the next generation.

Lastly, I would like to say that I don’t want any of my sisters ever going broke, so start early in your career to diversify your streams of income and become financially independent. There are loads of other opportunities for you waiting online, so make use of those magnificent minds right now!

Your effort will never go to waste. Best of luck to all of you, here is a toast to having your own house and a fancy car in the coming years! Cheers!!!