As a marketer, your role is to bring more people into your business. If you’re just getting started with Instagram and don’t have many followers, it can be difficult to build any traction.
Don’t worry – we’ve got you covered.
In this article, we’ll go over 6 ways to buy active Instagram followers so you can grow your following on Instagram and start building a targeted audience of engaged followers.
Let’s get to it!
1: Create Great Content That People Want to See
The first thing you need to do is create some great content that your target audience will care about and want to see. If you don’t have a lot of photos, then any generic photo you post might not get very much engagement.
In order to grow your Instagram following, you need to have great photos that catch people’s attention, show off your brand personality and encourage them to take action.
One way you can do this is by posting a mix of photos from your product line, behind-the-scenes shots from when you’re creating employees‘ outfits, and lifestyle photos of people enjoying your clothing.
Take a look at how Black Milk Clothing does this:
They post content like this to show off their unique style and get people more involved with their brand. This is great for engagement and putting Black Milk on the map as a fashion-forward company.
If you’re selling ugly sweaters (like Tipsy Elves), you may want to post more funny and relatable photos like this:
By creating a mix of content, you’re starting your climb towards growing your following. Remember – the more great photos you post, the better chance of having one really take off.
2: Use Hashtags (But Don’t Overdo It)
If you’re just getting started with Instagram, hashtags can seem a little bit confusing. They may have been one of the reasons why you were avoiding starting an account in the first place. Don’t worry – we’ve got you.
Hashtags are a great way to gain exposure and get in front of a new audience, but sometimes people get stuck with hashtags and it becomes an overwhelming part of their strategy.
What you don’t want to do is go overboard with trying to use every single popular hashtag out there. This results in a cluttered feed that is hard for people to follow, or makes your account look like spam. Instead, we recommend using 1-3 hashtags per photo at the most.
You may have seen IG accounts that use 20+ hashtags on every post. This is NOT what you want to do if you are looking to gain new followers. Keep it simple and use a few relevant tags with each post, but don’t sweat it too much if you slip up every once in a while.
3: Use Instagram Ads to Gain More Followers
Another great way to gain exposure and grow your Instagram following is through using Instagram ads. These are relatively new, but they can be a cost-effective way for small businesses to get in front of the right people at scale.
Just like with any other social platform, if you’re using ads correctly you should see a growth in followers over time. This is because you’re reaching people that may not already follow your account and getting them to take notice.
One thing to keep in mind with Instagram ads is the targeting options. You can reach friends of your current audience, those who like similar pages as yours or even complete strangers based on their interests.
This way, you’re not just paying to gain followers that are already your perfect customer – but rather people who have shown some interest in what you have to offer. If done correctly, you’ll see a nice ROI on these ads.
4: Follow Accounts You Are Interested In and Engage With Them
Following accounts and engaging with them is a great way to get noticed and maybe even make some connections. If you like the same accounts as other people, there’s a chance they will check out your profile and follow you back.
But just like any other social network, this strategy doesn’t guarantee that everyone will notice you or take the time to look at your page. That’s why you should also engage with their posts.
By commenting, liking and even sharing photos from other accounts in your niche, people will see that you’re engaged and active on the platform. This will increase your chances of having them return the favor by following your account or checking out what you have been up to lately.
This tip is especially useful for those looking to gain Instagram followers that are interested in their type of business because it proves that they are knowledgeable about the content you share.
5: Use customer-submitted Photos on Your Feed
A great way to show your customers how much you appreciate them is by posting their pics on your feed. This is a simple strategy, but it works – and people love to see themselves on social media.
There are a number of ways you can obtain these images: You could send out a survey and ask customers to submit photos, they could send them indirectly using Instagram’s built-in upload features, or even encourage them to tag your profile when they post images from your business.
Once you have a few of these photos, it’s time to put them up on the ‘gram. Think about where they may fit best – for example, do you want all product images in one spot? Or maybe location shots in another? If you really want the pics to stand out, try adding some text or a simple graphic to go along with them.
If you add a little extra pizzazz, people will be more likely to comment and/or like the photos, which can help increase your engagement overall. This will also get their friends noticing what you’re doing on the platform, meaning more exposure for everyone involved.
6: Make Use of Instagram Stories
Instagram stories are a relatively new feature, but they can be used to your advantage. On this platform, you’re able to post temporary images and videos that disappear after 24 hours – perfect for giving people a glimpse of the behind-the-scenes action.
These short-lived content pieces give potential followers a more personalized experience with your Instagram account, which can make them more likely to hit the follow button. Not only that, but posting these kinds of images gives you an opportunity to engage with people who are interested in your profile, as they’ll most likely comment on them if they like what they see (and want more).