Why Your eCommerce Store Should Leverage SMS Marketing

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By John Wick

As the world of business evolves, so have the channels for communication. People are no longer just using email or social media to communicate with customers. They’re also using text messaging. 

If you’re done choosing between Shopify vs WooCommerce, it’s time to explore your marketing strategy options. This article discusses how your eCommerce store can use SMS marketing to reach out to your customers and increase conversions. 

First, what is SMS marketing?

SMS marketing is a great way to use technology to reach out to your customers and let them know about important events at your eCommerce store. It’s also an efficient way for you, as the owner of an eCommerce store, to communicate with shoppers who have placed orders in the past.

Customers are always on their mobile phones.

These days, people are constantly checking Facebook, texting their friends and just wasting time on their mobile phones. By sending a text message to your customers when you have an important announcement or event at your eCommerce store, you can reach out to them without having to take up any of their time.

SMS marketing is cost-effective.

It requires no investment on the part of the customer in terms of hardware (like tablets or smartphones). Anyone with a simple mobile phone will be able to receive and read your text messages. Also, SMS messages are always delivered instantly, so there’s almost zero risk that they won’t get through, something that cannot be said for email spam filters!

Reach a wide audience instantly.

Since SMS messages are delivered immediately, you can reach a wide audience very quickly. All you need is your customer contact list and you can send them the same text messages instantly at once!

Integrate SMS marketing with other forms of marketing for great results.

SMS marketing is a great way to supplement other forms of online marketing. For example, you can send an SMS message to people who have visited your website but haven’t made a purchase yet, inviting them to check out your latest sale.

You can also use SMS messages as part of a contest or giveaway that you’re running on social media. All you need to do is include a special code in the text message that people need to enter on your contest page.

Bring customer engagement to new heights.

SMS marketing is also a great way to reach out to your customers. If they’ve placed an order with you in the past, send them a text message asking how their shopping experience was and invite them to suggest ways that you can improve it for other shoppers.

One of the best things about using SMS messages as part of your eCommerce store’s customer engagement strategy is that since most people keep their phones on silent or vibrate mode during work hours, they will most likely receive the message when they’re at home relaxing after work.

This means that more than half of the time spent reading these text messages will be outside office hours, translating to maximum exposure for your brand!


If you want to grow your eCommerce store, it’s important that you stay connected with the people who have already bought from you. SMS marketing is a great way to do that because it provides an effective and simple connection between your business and those customers. 

You can also use SMS marketing for customer retention as well as upselling products by sending offers via text message at just the right time. Don’t miss out on these opportunities; make the most out of SMS marketing today!