An author must choose the correct publisher. However, it may not be easy to get the best, considering the number of publishers around. Before settling for one, ask yourself what services they provide, how much they will cost, and the turnaround times.
Marketing Design
Publishing a book is only the beginning. You made your raw data readable, and it’s time to get people to read it. How vigorous is your publisher in marketing? Do they go to conferences where your target market is, or do they have social media accounts to promote your books? The success of your sales depends on exposure.
How Are Their Services?
Many people mistakenly believe that all publishers and editors are the same, but the truth is, their services vary. Some editors will only spell-check your book, while others will create a new structure and rewrite the entire book. What you need and what the publisher will quote are the key to determining who you will settle for.
Speed
Maybe you finished your book last week, and you want it published within the shortest time possible. However, that may not be practical. Ask the publishers about their turnaround time because most good suppliers are in high demand and can take some time before selling. However, if you have a tight deadline, keep looking for an individual who can meet it.
Experience
Before deciding, examine how long a publisher has been in business. Look for references from other authors and get first-hand information about the publisher. Ask how long they’ve been associated and if they liked their services. A qualified publisher like Bentham Open will have a great community reputation.
Cost
The price differs, so compare the overall cost of publishing with a major publisher vs. a small press. Most startup publishers will charge you for almost everything from editing to design. On the other hand, large publishers usually offer first print runs and pay for other costs.
Consider The Category Of Your Work
Look for publishers specializing in your genre and writing style. For example, scientists would use a publisher like Bentham Science Publishers. This way, it will be less stressful and easier to find a perfect match. Smaller presses are more adaptable, and you can work with the staff to improve your book before printing.
Finding a publisher that meets your needs is very crucial. Figure out how they work to avoid costly mistakes while marketing and distribution. Be open about your ideas and create a great working relationship with your publishers.