Any small business that needs to build a customer base quickly and efficiently to bolster earnings should be working towards advertising its brand.
Which approach to advertising you take will ultimately be decided by the demographic of people you are trying to reach. Will you go with traditional advertising or digital advertising? Or maybe a combination of the two?
Let us help you make a better, more informed decision about the types of advertising available to your business. Read on to learn more.
Types of Advertising #1: Social Media Advertising
Social media ad impressions are up 20%, year over year. The number of daily Facebook users alone is 1.73 billion. Social media advertising is a goldmine if you have the proper knowledge and skills.
Social media advertising is especially inviting for small businesses because of its affordability and scalability. In addition, with many social media marketing ad platforms, you can choose the demographics of your ad targets before ever publishing an ad.
Types of Advertising #2: Pay Per Click (PPC) Advertising
PPC advertising generates twice the number of visitors compared to SEO. However, it needs constant attention vs. SEO, which only needs to be updated periodically. With the right tools and a highly targeted ad strategy, you can find success with PPC advertising to be astonishingly fast.
With Google owning 70% of the search engine market share for advertising, it is safe to say that their growing PPC ads platform is to be taken seriously.
With Google Ads, you can bid on the placement of ads through Google’s search engine results page. Learning to use search terms and keywords that help potential customers find your product or service.
The only time you end up paying for an ad is when a potential customer clicks on the ad, hence the name PPC or pay-per-click advertising.
Types of Advertising #3: Mobile Advertising
Mobile phones generate 52% of the total internet traffic daily. Yet another highly lucrative advertisement stream.
Mobile advertising is simply a type of digital advertising in which your ads are displayed on mobile devices. These devices may include smartphones, tablets, and laptops.
You can display mobile search ads, videos, display ads, app ads, social media ads, and more. A mobile advertising strategy is a must for any modern business.
Types of Advertising #4: Broadcast Advertising
When people hear of broadcast advertising, they think of communication channels such as television and radio. However, with the growing popularity of digital live streaming and podcasts – a new form of broadcast advertising is emerging.
The delivery method of new media may be changing, but the tried and true methods of broadcast advertising still apply. You’d be surprised at how the creation of a jingle production still applies to new streaming media and podcast creation.
Types of Advertising #5: Print Advertising
What comes to mind when you think of print advertising? You probably think of periodical advertising, brochures, flyers, and direct mail advertising. While these advertising methods still profoundly affect some demographics, they are still falling behind the wave of new digital advertising.
This does not mean that the methods behind the practice of print advertising have to change, though.
Instead of a magazine or a periodical, your business can advertise in digital magazines and eBooks. Are you sending out flyers and brochures? Well, that is precisely what could be sent to your email list now.
Which Advertising Method Should Your Business Choose?
First, be conscious of your advertising budget when choosing which types of advertising you will use for your business. Traditional advertising methods often far exceed most business advertising budgets and don’t necessarily mean better results. If you already have data and information on your audience demographic, then use that insight to target the digital platforms they are already using.
We hope you enjoyed the article. If you did, then head back over to the blog for more great information on business growth. See you there.