Email marketing campaigns can be some of the most cost-effective marketing materials out there, yielding a huge return on investment (ROI) potential. To get the most out of your campaign, you’ll need to make sure that you’re creating clickable content, which can be tougher than it sounds. Not to worry, we’re here to help! Keep reading to learn about five ways you can create clickable emails and drive customer engagement!
- Validate Your Subscribers
Have you ever sent an email to someone only to receive an error message a few moments later? There’s a good chance that the recipient’s email was invalid. This can occur when someone uses a spoof email address or deletes their previous address, and suffice to say, it can cause some problems for your email campaign.
Before beginning your next email marketing campaign, validate your subscriber list to cut down on potential errors. If you don’t already have a means of validating your email list, email marketing services like emailoversight.com offer easy-to-use software that can eliminate any possible issues.
- Customize Subject Lines
One of the simplest and most effective ways to improve your email marketing is to use the recipient’s name in the subject line. Research shows that customizing the subject line can increase your open rate by as much as 50%.
What’s more, you can also use the recipient’s name in all caps to make your subject line stand out.
Your subject lines need to be short, friendly, and informative. Your customer should be able to glean the purpose of your email just by reading your subject line.
For the best email marketing examples, check your personal inbox where you’re sure to find at least a few customized subject lines.
- Add Visuals and Formatting
Would you read this article if it was nothing more than a giant block of text? Of course not! It’d be an eyesore!
As you start the next stage of your email marketing strategy, begin assessing your formatting practices.
Break up paragraphs into short, easy-to-read sentences with no more than three to four sentences per paragraph.
You can also spice things up visually by adding images and GIFs to your emails. Visuals naturally draw the eye, and incorporating them can break up long, text-heavy sections of your email.
- Keep it Short
Generally speaking, people only spend a few short seconds reading an email. Therefore, it’s in your best interest to get in, deliver your message, and get out.
This is another instance where visuals can help. If you can convey your point through a visual, do it! You’re more likely to keep the recipient’s attention.
Ideally, the body of your email should consist of a greeting, a two-to-three-paragraph message (or visuals), and a call to action.
- Only Send When Necessary
By the time you finish reading this article, chances are you’ll have at least one new email. A full inbox can be annoying — especially if the same company keeps sending you emails repeatedly.
Do your customers a favor by refraining from sending multiple messages per week. The only exceptions here are for order updates or to remind them about a promotion that’s about to end.
Give Your Email Marketing Campaigns a Boost
Running a clickable campaign doesn’t have to be hard. Don’t spam your customers, use visuals, and whenever possible, customize your subject lines. For more tips on running email marketing campaigns, be sure to check out the rest of our advertising and marketing blog.