Meet expectations – and exceed them – with agility: this is what consumers expect in an increasingly technological and digital world. That’s why when you invest in creating websites, think that this is a resource that requires a strategy to. Check out what they are :
To stay in this market that is constantly changing, companies need to understand that it is necessary to speak the language of the public and find quick solutions to their needs, as they are essential strategies. But many corporations still resist changing the mindset and remain stuck in the marketing of the past.
The modern customer no longer seeks only good products, but also surprising experiences all the time. Therefore, corporations in any segment should focus on the strategy, planning, and construction of digital products in the real pain of this audience.
And these pains can only be identified through the systematic analysis of data collected in the most diverse digital environments.
User-centered design Design-oriented culture
- You need to engage people immediately
- You need to understand the whole
- Make your strategy visible
- Involve the end customer
- Build complete relationships
You need to break down barriers
The Lean philosophy is the channel that works with design techniques aimed at discovering what values the customer seeks. Therefore, the company must invest in strategies. Such as, for example, talking directly with the consumer to understand how, when, and why he uses a certain product.
With this information in hand, the organization must create possible solutions and prototypes, which will later be validated with the end customer.
The secret, therefore, is not to create a website, an app, or e-commerce full of features and plastered, with slow and bureaucratic processes. But creating agile products that work and surprise in the future.
Here the MVP (Minimum Viable Product) technique is worth, that is, to develop the smallest unit that directly solves the user’s problem with high quality, the minimum investment, in a short time and with the least possible effort.
MVP is a process that integrates short development and continuous improvement cycles to quickly deliver the solution and learn even more quickly, based on feedback from the consumer. There are several attempts to get it right but in a quick way, instead of wasting time and large financial contributions.
This strategy goes in the opposite direction to the traditional model, which takes much longer to deliver something to the consumer and only then begins to be updated according to what he wants.
To meet the real needs of the consumer, in addition to data analysis, it is necessary to apply design methodologies in practice. But, to adopt this new mindset, some steps, techniques, and design methods must be applied in a process of transformation that is constant and growing.
1 – You need to engage people immediately
Here, the idea is to collaboratively build the product vision. For this technique, it is worth using the Job To Be Done methodology.
That says: when buying a product, the consumer wants to receive a service in return, that is, an experience that really satisfies their needs and surprises.
2 – It is necessary to understand the whole
It is essential to have a global view of the product. That is, trying to understand how the customer’s interaction with the product works and thereby understand when the service becomes charming or pain for the end customer.
3 – Make your strategy visible
Your audience must know not only your product but especially the strategies adopted for it. The consumer must understand why the product is that way and have all information about it at hand.
With this, it is possible to identify how your buying journey is, among other fundamental data for the business strategy, which allows better feedback and exchange of experiences with the entire team.
4 – Involve the end customer
Now that you have a relevant product and customer information, it’s time to take action. It’s time for usability testing, building the first real prototypes, and doing tests, always following your performance through Analytics to understand how the product is in the real world.
5 – Build complete relationships
Understand how your solution was launched and used repeatedly. Here it is essential to understand how the service is being offered, as your success depends on it.
In this case, the marketing strategy is fundamental and needs to be fully aligned with the business objective. The data analyzed in the previous step must be verified at all times so that it is possible to make adjustments quickly or develop new actions to improve the relationship with the customer.
We need to break barriers
It is then evident the importance of breaking paradigms and changing the mindset to act competently in the current market, delivering quick and effective solutions to the customer, with positive experiences.