Podcasting for Profit: How to Secure Podcast Sponsorship

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By Admin Desk

In three years, the number of people who listen to podcasts has grown by 29.5 percent. Podcasts are becoming more and more popular, and in 2021, 57 percent of Americans over the age of 12 have listened to a podcast.

Whether you create a podcast that is funny or more serious in nature, there are many opportunities within the podcasting field. However, how do you turn your passion for podcasting into money in your pocket?

Keep reading for tips and tricks on how to secure a podcast sponsorship.

Direct Monetization

Did you know that many live streamers and YouTubers work off tips? This option is also available for podcasts. You can ask your audience to support you.

There are multiple ways to do this. You can set up an account with a service like Patreon. Patreon not only gives your listeners a platform to connect on but also allows for creators to get paid.

When your listeners get value from your content, they are more willing to invest a little into your service. You can also put a PayPal link on your website or sell merchandise for direct monetization.


When you listen to a podcast and hear ads, that is sponsorship. However, the pay for sponsorship is based on the number of listeners you have.

If you have not built a big audience, it can be challenging to secure funding through sponsorship. However, it is not impossible.

There is also what is called a value-based sponsorship. This type of sponsorship, instead of being dependent on the number of listeners, is based on value.

Does the potential sponsor believe you will bring them a good return on their investment? If they feel they will get enough value for sponsoring your podcast, you can negotiate a flat rate for an episode.

Podcast advertising can occur before the podcast beginning (pre-roll), in the middle of the podcast (mid-roll), or at the end of the podcast (post-roll).

However, ultimately, securing a sponsorship comes down to the quality of your podcast.

How to Build a Quality Podcast

When creating a podcast, if you want to potentially earn podcast income, your content needs to be quality.

There are a few things you need to consider to ensure that the content you are producing is quality and provides value to listeners.


The equipment you use is going to make or break your audio. If you are using equipment that is not designed for podcasting, the quality of your sound will affect your listeners.


What are you talking about? How is it unique? Does the content you provide, provide value to your audience?

If it isn’t, why should they listen? Making sure your audience gets value means that you are answering the question they have or entertaining them.

Podcast Companies

You may want to consider hiring podcasting companies. A podcast company can not only help you with the production of your podcast, but it can also help you increase brand awareness and get sponsorships.

There are many podcasting companies with a variety of services. So if you do decide to go this route, make sure you pick one that fits your needs and can help you create a quality podcast.

Secure Your Podcast Sponsorship

Whatever route you decide to take, podcast sponsorship can help you get paid for doing what you love. Start building a quality podcast today and get some cash in your pocket.

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