Guide to optimise your packaging and labelling process

Whether you are a small business just starting out or a large corporation with years of experience, optimising your packaging and labelling process is important. It can save you time and money, while also ensuring that your products look their best when they reach consumers. In this guide, we will outline some tips to help you get the most out of your packaging and labelling process. Keep reading to learn more!

1. Label placement 

Industrial packaging differs from consumer packaging in that it uses muted colours and is printed on a variety of materials such as corrugated sheets, cardboard boxes, and so on. Before delivering the design, make sure we keep these factors in mind.

While ensuring flawless parity between different items, harmonised colour schemes, and other factors, 2D/3D Product Packaging Artwork is created. All of the images developed can be simply used for numerous display and manufacturing units, and the packaging artwork options are tailored to your needs.

Artwork for Health and Beauty Product Packaging

Packaging for a variety of health and beauty items, including skincare creams, cosmetics, and hair care. We make breathtaking lifelike portraits and face sculptures that capture the essence of your product using the most up-to-date artwork technologies.

2. Label size and font 

The brand owner has the option of including live text in the artwork file to be shared with the printer (open file) or not (curved/closed file).

The most common cause of workflow interruptions is font-related difficulties.

The artwork PDF file should include all typefaces. This is done to prevent the usage of incompatible typefaces, which could render the text illegible. Text may also vanish in some circumstances. There are a variety of fonts accessible (such as True Type, Type 1, Type 3, and so on), and when a certain font is not available during PDF production, the courier font is usually used instead.

If the artwork incorporates the ‘courier’ typeface, the pre-flight system should verify and notify the designer, as well as affirm.

The text size, like the fonts, is a consideration in the regulatory criteria. The minimum text sizes required (as determined by the container size, packaging type, and component type) are specified in the regulations (like medication guides). Some regulatory authorities state the criterion in millimetres, while others state it in x-height. The FIC Regulation 1169/2011 of the European Union stipulates that the typeface must have a minimum x-height of 1.2 mm, with the exception of containers with the greatest surface area of less than 80 cm2, in which case the x-height of the font must be equal to or greater than 0.9 mm.

3. Product packaging 

Work with a skilled designer if you want great artwork packaging that stands out from the crowd. Find and employ a designer to help you realise your vision, or hold a design competition to solicit ideas from designers all over the world. Great packaging communicates your company’s values to the world, helps potential buyers understand if your product is suited for them, and helps potential customers remember your brand. Colour, form, and other design components in packaging express all of this. Learn how to use artwork packaging to express the story of your company. Find out about the latest label design trends and what’s new in the world of product packaging design. It’s not easy to make outstanding labels and packaging. This guide will take you step by step through the packaging labelling and artwork management

4. Barcodes and QR codes 

QR codes are a type of barcode that can be used to identify They’re all around you.

You may have noticed these dotty, pixelated little codes appearing in all kinds of places, from restaurant tables to billboard advertisements.

QR Codes have helped numerous sectors get back on track following the epidemic by providing contactless solutions for a wide range of industries.

QR Codes, however, are useful for much more than just checking menus and locating contacts. You can provide a link between a customer’s physical gift and your online business by using packaging designs that contain QR Codes.

You can deliver clients and give them new and inventive ways to interact with your company by including QR codes on your boxes and packaging. The ability to swiftly and easily view information.

5. Retail store displays

Packaging may do more than just protect your product from harm. It’s also a great place to start running promos and get repeat business. Smart businesses are providing the one-to-one experiences that today’s consumers need by employing tailored messaging, customization, and on-package promotions. 

So to sum it up,

If you’re looking for ways to increase sales, it might be time to start thinking about your product labels. By placing them in strategic spots and using the right font and size, you can make sure that buyers see your product as they browse the shelves. You can also increase scanning rates with barcodes and QR codes, especially if you need special requirements like those for food products. And don’t forget about retail store displays – these eye-catching visuals are key for getting customers interested in what you have to offer. Have you tried any of these methods to boost your product sales? Let us know how they worked out!

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