The world is now about convenience; businesses are now offering their services to customers at the comfort of their homes. The use of business mobile app and websites to trade has become the new norm.
Over 80% of the internet traffic comes from mobile phones. The 4G internet connectivity has fast-paced the number of internet users due to reliable and fast internet. What does this mean for your business? You should leverage the traffic by creating a mobile app for your business where consumers can interact with your products.
With the high number of mobile apps competing for your customers’ phone space, you need to be on top of the game. A good mobile app can market your products and services, increasing your market share. If your customers engage well with your mobile app, you’re guaranteed high turnover.
This article divulges essential things you should consider adding to your business mobile app.
1: Onboarding
Onboarding makes the difference in how customers perceive your product as it creates the first impression. This is the experience you introduce your customers to, when they first open your mobile app. Most apps create a series of introductory slides that explain the product and how to use the underlying mobile app.
For onboarding to be effective, you have to briefly explain the value proposition one can derive using your product. The slides should give a step-by-step tutorial on how the user can navigate the mobile app. Be as simple as possible not to overwhelm the user with ambiguous explanations.
As this is the first time the user is engaging with the app, the color, font, and pictures you use on the slides matter. You need to catch the user’s attention and lead them to go further and explore the app. If the app requires signing in, make the process seamless.
Read here for more information on how to go about a business app design that speaks intuitively to your customers.
2: Prompt Permission Messages
We have seen rising privacy concerns from people and government authorities about app’s access to people’s data. If your business app requires people’s data and inbuilt devices to function well, you need to ask for permission. Mobile applications need the customers’ location, microphone, contacts, storage, and camera to function.
Have a clear agreement statement that outlays the terms and conditions for the user to accept or decline. More so, let the user be prompted when the app wants to access the microphone or the camera to give their permission. This ensures that you would be on the safe side of the law in case of any lawsuit due to privacy infringement.
3: Artificial Intelligence
Leverage state-of-the-art AI models to enhance the personalization of the app according to the user’s past interactions. Great strides have been made in developing the application of AI in mobile apps solving problems in real-time. Optimize your models to understand consumer trends to know which products to offer to your consumers.
This is key, especially if you’re running an e-commerce business app. The AI models will aid you in analyzing users’ data to gain unique insights into consumers’ purchases. This will be pivotal in upselling your products, as the user gets automated recommendations.
You don’t have to build your own models from scratch. You can leverage AWS services to deploy the models into your system. Doing that saves you a lot of money required to buy high-end servers to increase the processing speed.
4: Security Features
How are the security of your back-end system and customers’ user accounts? If you’re running an e-commerce store, be wary of financially motivated hackers who may attempt to steal your data. Over 40% of online transactions get done through mobile; thus, your app’s security should be top tier.
You should have regular evaluations done on your back-end systems to ensure there are no vulnerabilities. Consider setting up a patch management strategy to update your system on a regular basis. Also, encrypt your database to protect your business against data breaches.
For the security of your user accounts, introduce the use of multi-factor authentication. Apps for business should have a multi-factor authentication feature to verify the credibility of the user. This minimizes the number of fraudulent cases your customers go through.
5: Email Marketing
Email marketing should be on top of what to include on a business app. It’s a great way to create awareness about the promotions you’re running to your existing customers. Create a feature where users can subscribe to your newsletter to get in touch on new products.
You can go further and create different types of newsletters, such as marketing ones, to get to customers. The newsletter can also include invoices and account information of a user. Make it seamless for users to opt out of the email subscriptions when they’re no longer interested.
Learn the Features to Enhance the Functionality of Your Business Mobile App
Remember that users have the freedom to give reviews about their experience on mobile app stores. The user experience is gauged on how you apply the above features while delivering your services. It’s critical that the performance of your app is top-notch to get positive reviews.
A bad rating will affect how your app gets ranked on the play store. Delivering a unique experience should be on top of your list to hijack as much traffic to your business mobile app.
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