TikTok is lauded for the sustainability it retains over time. Today, the social media industry is frequently expanding. In the current scenario, a social platform becomes an instant hit, garnering millions of users in a short time. However, it loses its user base at the same pace. This is a familiar scene for the social platforms that get introduced in recent times.
Having sustainable growth is a considerable challenge that stands in front of social media. The short-duration video application TikTok has been retaining its position as one of the significant social applications for over five years. It also crossed the mark of one billion monthly active users. Many other social platforms have a long way to go to surpass this milestone. One of the factors that help TikTok to stay in the game is it updates it frequently. It brings alterations according to the changes in the interests of the users. So, people stay with this social application, and they don’t think about shifting to any other application.
PayMeToo’s Views About TikTok:
TikTok is regarded as the wisest among all the social platforms we have today. It senses the interests and changes the users’ behavior much before other social media and implements necessary modifications. It is the primary factor that led TikTok to maintain a steady user base. On seeing these characteristics, it gained marketing importance. There are tiktok likes packages that can provide the necessary engagement to the promotional content. Other major social platforms that witnessed dissemination in their user base over a period. But, TikTok has not encountered any such downfall in all these years. It stays afresh by keeping on updating it frequently. Hence, the users also gain new experiences while using this application.
The New Feature ‘TikTok Stories’:
TikTok has recently gained everyone’s attention by the unexpected launch of the pilot version of TikTok Stories. Social Media Marketers didn’t expect that TikTok would launch a stories section feature all of a sudden. Now, TikTok is testing how this feature is performing by giving its access to a specific audience. Reports suggest that TikTok is happy with the performance of the TikTok stories. Users who have access to this feature are seeing a better engagement for their videos. Features like TikTok stories ease the process of uplifting the engagement of the videos.
PayMeToo states that the arrival of this feature is almost a massive benefit to the content creators. So, if the feature is launched globally, it can gain enormous importance in the coming years. TikTok Stories will drive the user base of TikTok furthermore in the future. TikTok has made a timely move at a time when new social platforms are gaining momentum. This measure may halt its users from creating a shift to the latest social media. So, TikTok stories can be considered a clever move by TikTok to keep up its user base.
Getting Added to Share Play:
TikTok got added to the SharePlay of Facetime in the latest iOS update. The incorporation of TikTok to SharePlay will increase user engagement furthermore. SharePlay allows a TikTok user to share his screen with another user. Thus, people can enjoy watching videos together even if they are in various parts of the world.
PayMeToo states that this feature will gain much more importance during the COVID times and if people cannot socialize due to the lockdown. Many iOS users are active TikTok users. Since not all social platforms have access to this feature, new iPhone users may show interest in downloading TikTok. Hence, TikTok is expected to sustain its popularity among iPhone users.
Being Open to Changes:
TikTok is constantly making new modifications to its application frequently. Therefore, it is expected that this lip-synching social platform may roll out new updates in the coming times.
We can also say that TikTok always cares about its users. Hence, this characteristic drives it to bring recent changes to its application frequently. So, even the users who have been present in this application for a long time are not bored of using it as they are surprised with new features frequently.
Influencers feel that the new updates from TikTok help them greatly in content creation. TikTok has Influencers from various niches. They say that they can effortlessly increase the engagement of their content through new features. For example, when TikTok introduced TikTok duets, many created content using this feature.
Notably, TikTok duet videos achieve better traction over standard videos. TikTok also cares about the Influencers and comes up with features that can help create engaging content quickly. Therefore, these steps helped TikTok earn loyal users who have been staying with this social platform for a long time now. TikTok has not lost a considerable share of its users all these years. Hence, it is suggested to go with this social platform.
Content Creators can make a note of the above-given features and can plan their content strategy accordingly. The new updates from TikTok are the need of the hour. Thus, TikTok understands the necessity and takes measures to fulfill it.