How to build pages that rank number one on Google consistently.
What are these things that you need to know if you want to continually rank number one or even on page one of Google? So here’s some data that we found around the web. And a lot of the data that we found is from Backlinko, Authority Hacker, and Ahrefs. So let’s dive right in.
Question in Title:
The first trend that we saw, ask a question in your title. Question-based title tags typically see a 14% higher CTR rate. In other words, you want clicks. If you rank number two on Google, and someone ranks number one, but your listing gets more clicks than the number one listing, what do you think that tells Google? It tells Google that the number two listing should be number one, and the number one listing should be number two.
The second thing that we found, is title tags between 15 and 40 characters tend to do really well. Are those ones that, hey, you want to have a title tag that’s as long as possible, as many keywords in there? We found that nowadays shorter title tags do extremely well.
One of the big reasons for this is, a lot of us are on mobile devices now, we’re no longer just using laptops or desktops computers. A lot of us use mobile devices, heck, Google now has more searches for mobile devices then they do from desktop computers. It shows you that short and to the point does very well.
The third tip I have for you is to add meta descriptions. I know this seems common sense, but everyone’s like yeah, we all have meta descriptions.
Well, a lot of the sites that we’re seeing, when we’re crawling using Ubersuggest, with our own app, we found that over 30% of the sites that we’re crawling on a daily basis, don’t even have meta tags.
Now, here’s the thing, by adding a meta description you can get 5.8% more clicks. It’s simple, it’s easy to do because that way you are controlling the language, the text, the message that you’re conveying which makes your copy more appealing than your competition.
Featured Snippet Optimization:
The fourth tip I have for you, optimize for featured snippets. And adding structured markups to your site helps with that. It also makes your site very mobile-friendly, which helps you get more traffic as well.
So add structured markup, because that way it’ll increase the odds that you can be placed in the featured snippet box.
Keyword Placement and Density:
The fifth tip I have for you, keyword placement and density, it still matters. According to the study done by Authority Hacker, after they analyzed a million SERPS, it was determined that placing your keywords in h1 tags, meta tags, like the meta description, title tags, all of this showed a much higher correlation to ranking on page one.
Keywords in URL:
The sixth tip is to add your keywords in the URL. On average, URLs with keywords had a 45% higher CTR, then URLs that did not contain the keyword that people are searching for.
You know you’ve seen this clickbaity title tags, and meta descriptions, and sure, doing those kinds of things can help, but having your keyword in the URL also tells the searcher, that hey, this result is what I’m looking for.
The seventh tip I have for you, optimize for the parent topic.
So Moz has a lot of articles on SEO, but if you look at their beginners guide, they have this main page, that talks about SEO and its overview, then they go into each and every single different section of SEO, from on-page optimization, to link building, and they all flow back up to the parent page, through internal linking. Now when you do that, it helps you rank higher.
last but not least, the eight tips I have for you, according to a study by Brian Dean, long-form pages are the most predominant on page one.
That doesn’t mean that if you just write long copy, you’re automatically going to get on page one, assuming that people want to read the long-form. If someones just searching for two plus two, they want the answer that two plus two equals four, they don’t want to five thousand word article.
Read also: How to get high-quality backlinks for free?