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By Kaleem Ullah

One of the many impacts of the pandemic and consequent lockdowns on our life is the way virtual spaces now have a new license to be seen as a marketing channel. We no longer have to sit at a Marketing and advertising company in order to do our work when all can be one online. Since our online experiences are as genuine to those we have outside or while watching television, marketing efforts in both contexts should have a similar impact.

We have reached a turning point when technology is allowing businesses to seamlessly blend the virtual and real world of Marketing and advertising company, thanks to developments like 5G, AI, and edge cloud computing.

Early efforts to exploit this kind of ecology were rather gimmicky. This was very cutting-edge technology at the time, but the fact that the firm that created it no longer exists indicates that there was still a long way to go before the virtual and real world of Marketing and advertising company could be fully integrated.

Our eyes are now fixed on a future horizon that searches for “what comes next” for human creativity as we utilize augmented and virtual reality and don a variety of wearable devices.

The apparently impossible is probably just a few decades away at most, as many of us marketers now understand. The metaverse’s guiding concept enables seamless movement between multiple digital settings to provide amusing and reasonably priced AR and VR experiences, and it is opening up a plethora of options that are gradually changing the internet as we know it. We can begin defining what the future of digital marketing agency will include as we become acclimated to the concept of using immersive technology like AR glasses to see the world.

The majority of its essential elements of the real world of Marketing and advertising company and the virtual world of digital marketing will blend into each other. Many physical Creative advertising agencies will cease to exist.

Fast internet, portable VR headsets, and always-on virtual worlds are already a reality. When AR and VR are combined to build virtual worlds where we can all participate, expanded UX will probably be taken for granted. I believe a digital world created to improve our lives will integrate businesses, healthcare, entertainment, and education. As humans get more adept at navigating these unfamiliar situations, content as we now know it will become richer. The days of emphasizing SEO-friendly websites will probably give way to improved AR experiences that rely on content-rich encounters to improve brand perception. As the metaverse grows, so will the likes of NFTs, which go beyond providing value to digital artworks, memes, and video game avatars to actually substituting smart contracts for legal papers. We may soon live in a world where an NFT is included with every transaction as e-commerce gains even more clout. The promise of NFTs, however, extends well beyond verification; beyond our existing mementos, the world of live entertainment might be altered, turning signatures and T-shirts into vintage artefacts. Concert goers will likely enjoy live entertainment and leave with a unique digital item they may retain as a souvenir.

Although it may seem that social has not been discussed much in this vision of the future, in reality, I believe the word will eventually become obsolete as social becomes an integral part of our daily life.

One of the greatest ways to take advantage of these new chances is to allow your imagination run wild, even if to some this may seem like a world away from their present marketing techniques. Start by examining the present obstacles you are encountering, regardless of the product you are promoting. Consider ways to enhance consumer encounters with your brand.

Outline the ideal user experience you might provide for your online consumers, specify the problems your product may assist them with, then review this virtual trip and identify any potential stumbling blocks. It’s crucial to plan ahead if you want your consumers to virtually try on your products, carry their shopping carts from one platform to another, inquire about their friends’ comments, or even smell your newest scent.

Immersive training, for example, promises to be significantly more approachable, captivating, and engaging. Anyone in the coaching sector, whether it be for golf, tennis, or public speaking, will be able to tap into a customer base who never have to leave their homes. The only real obstacles today are our ingrained mindsets, which may still object to how this might be accomplished. The equally human aversion to change is about to be defeated by our very human attachment to stories. I see a world where social media dictates how we conduct our professional and personal lives, giving us instant access to knowledge and the desire to tap into our full potential.