The coronavirus pandemic changed how people shop. There was a shift to online shopping that was accelerated by store closures across the world.
That doesn’t mean that retail is going away. Even though customers like the convenience of online shopping, 49% of them still prefer to try products in person.
That makes attracting customers easier. Do you want to know how to get more customers in your retail business? Keep reading to learn the top tips so you can have the best retail store.
1: Get Listed in Search Directories
Most people find retail stores online, especially if they’re looking for a specific product. Let’s say that someone is looking for a new bike. They’ll search for “bike store near me.”
The bike shops in that person’s local area will appear in search results. The consumer will then check out a few websites and decide to visit one of the shops. You have to fill out your listings on Google My Business and Bing Places. There are other directories that you should consider within your industry.
2: Clear Signage Outside of Store
If your business is in a high-traffic area, you want to capture the attention of those people passing by. The best way to do that is with clear signage.
The best business signs are fun and give people a reason to stop in. They’re also very clear and concise. The text should be large and easy to read, like the examples at Printmoz.
3: Create a Local PR Campaign
Local news coverage builds credibility and trust with your community. It also gives people a reason to stop in. You need to give editors a reason to cover your business ahead of the other local businesses. Think of the ways that your business stands out.
Then make a list of business editors at newspapers and magazines in your area. Depending on your business, the entertainment section might be more appropriate for coverage.
Create an outreach campaign to pitch story ideas to editors. Be sure to follow up and build relationships with writers and editors to increase your chances for coverage.
4: Get Your Customers to Return
It’s much easier to get new customers than find new ones. The most effective retail businesses have a high percentage of returning customers while gaining new customers consistently.
Your customer base grows over time to the point where your business income is predictable. You have to focus on getting your customers to return to make that a possibility. Analyze your in-store experience. Make sure that products are easy to find and your employees always deliver the best customer service.
How to Get More Customers to Your Retail Store
The retail sector has been battered and bruised over the years. The good news is that retail is always going to be around. Retailers have to adapt to these changing times. You have to learn how to get more customers and deliver high-quality customer service. You’ll continue to grow your customer base and have a healthy business.
For more marketing tips, check out the other articles on this site today!