You want to boost the traffic on your blog, you have researched all the SEO tips, and you are a proficient writer. The only thing you have left is to create an organized schedule that will help you step up your game. Here is the proper process you can use to develop an effective monthly content plan.
Reflect on the Past Month
You can’t move forward until you resolve your past. Note that your current sales are due to the last three months of your content releases, so look at them to see what has been working and what hasn’t. Start this process by gathering quantitative data about your content. Gather website, funnel, and social analytics. Then, review the last month to see your biggest winners, what worked, what didn’t work, and what drew in your new clients.
Choose a Monthly Focus
At the end of the day, you are a business owner who is using a blog as a tool to establish your expertise, increase sales, and attract more customers. Therefore, you don’t need to waste time creating content that isn’t relevant. That means you should have a focus that you work on promoting in your content for the entire month. This should be a product or other item people pay for, but if you’re still in the customer-building stage, you can make this a free item.
Fill Out A Monthly Calendar
Buy a monthly calendar and start by adding your business activities and events for the month. This can be events you are attending, collaborative projects, or marketing campaigns. Additionally, add any personal events you have going on that will impact your business operations. Finally, when your calendar looks particularly busy, you should plan to hire someone to cover your content.
You can whatever methods work best to help you brainstorm topics. That said, the easiest thing to do if you are a total beginner is to put your monthly focus at the center, come up with as many questions as you possibly can about the topic, and create a piece of content for each question.
For example, if you focus on selling one of your signature products, keep it in the middle of your brainstorming ideas. Then, see all the different angles you can analyze this product from. Then, develop all the questions you have about your product from all the different angles.
Complete A Monthly Content Plan
From there, you need to use another monthly calendar to create a content map. This is the most important thing on this list. Basically, what you need to include on this map is your monthly theme, blog post ideas, promotional ideas, how you will attract new customers, how you will court your existing customers, and anything else you plan to do marketing-wise.
Create A Weekly Release Calendar
The hardest part of this process is creating a weekly plan for how you will execute your content map. First, start by creating a list of all the channels you will release content on and then, write down exactly what is going on each channel, each day, each week.
Note, contrary to what your blogging guide probably said, you don’t have to fill each channel with content seven days per week. In fact, it is fine if your schedule gets too crazy and you plan to skip one day per week. But be sure to stick with this calendar when it comes to releasing your content.
These are the basic steps you need to follow to create the perfect content plan. Using this guide, jump into planning the perfect content schedule for next month.