Gaining a satisfactory Instagram engagement rate is a primary goal of any Instagram user. It is essential for growing your Instagram account as well. However, the Instagram engagement rate fluctuates as per the updates in its algorithm. Hence, it gets a bit difficult to maintain. But don’t worry, there are various easy tips & tricks that can help you get a higher Instagram engagement rate and maintain it. In this article, you will read a few of the powerful tips to increase Instagram engagement. Following these tips, you will be able to expand your approach in order to gain a more user base and create your community.
Before we dive into the main tips and tricks, we need to understand what is Instagram engagement, its benefits, and a couple of key reasons for gaining Instagram engagement.
What is Instagram engagement?
Instagram Engagement is not only for counting followers on your profile but a way of measuring the interaction metrics between you and your audience on Instagram. Generally, it tracks your follower’s activities on your business’s Instagram profile, which includes responding to your posts.
Let’s have a look at a few of the basic metrics of Instagram Engagement:
Post Engagement Metrics:
- Likes
- Saves
- Comments
- Shares
Additional Engagement Metrics Include:
- Direct Messages (DMs)
- Hashtags
- Mentions
- Stories Sticker Interactions
- Swipe Ups
- Link Clicks
Why is Instagram Engagement Important?
- You can find out how the audience reacts to the stuff or content you upload. Because if people find your content interesting, it will increase engagement. High engagement is a direct indication that your social media strategy is successful.
- Engagement plays a vital role in Instagram’s algorithm. When a user refreshes or loads their Instagram feed, the algorithm brings up posts they have been engaging with according to their user history.
Powerful Tips to Increase Instagram Engagement
Use relevant Hashtags
Hashtags are a great way to expand your viewership and make it reachable to a larger audience. Consequently, it will lead to an increase in the engagement rate. It is recommended to use hashtags relevant to your content and limit the number of hashtags you use. A good way to use hashtags is to use those specific to the calendar, such as #WorldSocialMediaDay. Using such hashtags will add your content to trending conversations over social media and thus lead to more engagement. You can also check the hashtags that are being used by other creators and are trending.
Instagram stories
Instagram stories are another great way of increasing Instagram engagement. On average, an Instagram user spends around 28-30 minutes on Instagram on a daily basis, and there are a total of 300 million Instagram daily users. However, the stories last for 24 hours, but one can gain engagement if using it like a pro. You can use an Instagram story to let your users know that you have uploaded new content on your profile to make them actively visit it and engage with your post. You can also use the feature of stories highlights at the profile top to showcase the stories shared in the past.
Be consistent
Being consistent in posting content is essential to keep the audience engaged, and is another way to increase Instagram engagement. Being regular shows your followers that you are loyal and committed to your brand and helps build brand loyalty, strengthening the relationship between you and your follower. The content can be of any type, such as a news feed, Instagram story, video content, go live, or a quiz. Creating a social media calendar is also an excellent way to plan and schedule audience engagement ahead of time.
Post during peak times
Instagram also has peak time like any other social media app that leads to more likes, comments, and shares by Instagram users. If you are not available at peak hours to post the content, you can schedule the posts using apps such as HubSpot or Later. These apps assure that your content gets posted on your page at a scheduled time.
Later also lets you know the best time to post according to your profile. Moreover, the Instagram algorithm gives a positive response to the posts getting quick engagement. This implies that if your content gets your audience engaged soon after you have posted it, there is a high chance that your content will appear in the feed of more people.
Post more video content
Video content is the new thing trending over social media websites. People are more engaged watching videos on YouTube, Facebook, and Instagram. Instagram featured Instagram Reels that have become popular among Instagram users. You would know that most Instagram users spend their time watching videos as well as reels. Therefore, by adding video content to your Instagram profile, you can assure increased engagement to your Instagram profile. But it is not about adding any video, but that must be enticing the audience. For this, you use the Instagram video editor to add amazing videos.
Host a contest
Hosting a contest on Instagram is another way of engaging with and expanding your user base. Giveaways are especially popular among users. It increases engagement exponentially and makes the audience aware of your brand. Before hosting a contest, you need to make a foolproof game plan to make it successful and attention-grabbing. Apart from conducting the contest, monitoring it while it is running is also very important. You can also utilize Google alerts, hashtags, and social media platforms to keep track of the contest’s performance. The result of the hosted contest can be shared across social media networks to ensure maximum output from all your hard work.
Conclusion
Instagram has gained enough popularity and approached each nook and corner across the globe. Netizens are using this platform for entertainment and business. Also, there is a flock of influencers that mint money through promoting multiple different brands. For this, you need to increase the engagement rate of your Instagram profile. This article has explained many powerful tips to increase Instagram engagement. You can follow them and make your profile more appealing.
