If you are running a business, you know the importance of having sturdy packaging to ensure your product is safely delivered to the customer and they receive it in the best possible condition.
Choosing the right packaging material plays a critical role in building your brand image, so you want your packaging to be attractive and align with the high standards you have set for your products and services.
So, which packaging is better, mailers or shipping boxes? Here’s what you need to know.
Differences Between Mailers and Shipping Boxes
The major difference between the two packaging options is the material used. For instance, shipping boxes are sturdier and more reliable than mailers as they are made from corrugated cardboard.
They are available in multiple sizes and can be used for packaging different lightweight and heavyweight items, such as electronics, clothes, etc. Moreover, a single box can be used to store multiple items without worrying about damage or extra load.
A mailer is also made from corrugated cardboard material but doesn’t require extra packaging, such as tape or adhesives, to hold them together. This gives them a major advantage over shipping boxes, as businesses can customize the mailer with their logo, colors, and branding.
Mailers, on the other hand, are suitable for small, lightweight items. Extra packaging is required if heavyweight items are being delivered in a mailer.
How to Choose the Right Packaging Material for Your Business
Now that you know the difference between mailers and shipping boxes, how do you choose the right packaging for your business? To simplify, we have listed a list of common packaging questions to help you make an informed decision.
What are the Dimensions of Your Product?
Your product’s weight, height, and overall dimensions will play a huge part in choosing between mailers and shipping boxes. For instance, if you sell electronic kitchen appliances, you need a large and sturdy box; thus, shipping boxes will be the ideal choice. However, if you sell crafts and stationary, a mailer can help you save money on freight charges by taking up less space.
How Much Protection Do You Need?
As stated above, shipping boxes are sturdier than mailers. Moreover, shipping boxes are available in multiple sizes, and some even enable you to adjust the size according to the product size. Thus, if you need more protection, use shipping boxes.
How Frequently Will Your Package be Shipped?
Are you shipping locally or internationally? How much cargo will be changed during the delivery? Mailers are ideal for one-time shipping only and are not durable. Shipping boxes offer an eco-friendly and sturdier option, ensuring your package reaches safely, and the box is reusable.
What Is Your Budget?
Every business allocates a budget to packaging. What’s yours? Shipping boxes are more expensive than mailers as they are stronger, require external packaging, and are long-lasting. However, if you deal with heavy-duty items, the investment is worth it.
Conclusion
Choosing between mailers and shipping boxes for your business can be challenging, but with this quick guide, you have more information to make your decision. Remember, shipping boxes are costlier, but they offer more protection. Don’t damage your product and customer relationship to save a few bucks. In businesses, packaging goes a long way toward building solid first impressions.