I 16 Ways to Make a Table Runner Work for Your Brand

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By Kaleem Ullah

Table runners are a great way to add a touch of personality and style to any event or trade show. They can be used to personalize the look and feel of your table space, as well as draw attention to your brand or product. 

Here are sixteen ways you can make a table runner work for your brand:

1. Choose the Right Color: 

The colors you choose for your table runner will make a big difference in how it looks and is perceived. If you’re looking for something that stands out, consider choosing colors associated with your company’s logo or palette. 

2. Add Your Logo: 

Customizing the table runner with your logo or branding elements is an easy way to add visibility and recognition of your brand. 

3. Include Your Slogan: 

Adding a slogan or tagline can help to reinforce your message and attract the attention of those browsing tables at trade shows or events.

4. Use Interactive Elements: 

If you want your table runner to stand out, consider adding interactive elements like scratch-off games or polls that allow people to engage with your booth and learn more about your product or service. 

5. Utilize Technology: 

You can also use technology such as QR codes to link visitors directly to your website or social media pages for easy access to additional information about what you’re offering. 

6. Feature Products and Services: 

Showing off products and services on your table runner can help to attract attention and encourage visitors to learn more about what you have to offer. 

7. Include a Call to Action: 

Adding a call-to-action statement can be an effective way to get people interested in your brand and motivate them to take the next step towards becoming customers. 

8. Display Photos and Graphics: 

Photos and graphics are another great way to make your table runner stand out and draw attention from passersby at events or trade shows. 

9. Utilize Social Media: 

Including links or hashtags that direct visitors to your social media pages is an easy way for them to follow up with questions or connect with you after the event is over.

10. Include Testimonials: 

Including positive customer testimonials or reviews on your table runner can help to create trust and interest in what you’re offering. 

11. Show Impressive Statistics: 

Highlighting impressive statistics about your product or service is another great way to grab the attention of potential customers. 

12. Use High-Quality Materials: 

Choosing high-quality materials such as waterproof vinyl for your table runner will ensure that it stands up to the rigors of trade show displays and events. 

13. Consider Size and Placement: 

When selecting a size for your table runner, make sure it fits comfortably over the top of your display without distracting from other elements. Also, consider the placement of your table runner to ensure that it’s visible from a distance and not overshadowed by other tables or displays.

14. Offer a Promotion: 

Including an offer or promotion on your table runner can be an effective way to draw attention to your brand and encourage people to take the next step toward becoming customers. 

15. Make It Reusable: 

Making sure that your table runner is reusable will help you get more mileage out of it for future events, shows, and promotions. 

16. Include Contact Information: 

Adding contact information such as phone numbers or email addresses allows visitors to easily reach out if they are interested in learning more about what you’re offering. 

By using a table runner customized with your brand, you can create an impactful display that will help your business to stand out from the competition. With these tips for making the most of your table runner work for your brand, you’ll be able to make an impression at events and shows.


Customizing a table runner with your logo, slogan, photos, and interactive elements can help to make your business stand out from the competition at events or trade shows. By utilizing high-quality materials, maximizing visibility and placement of your table runners, and offering promotions or contact information you’ll be able to create an eye-catching display that will attract customers and further establish your brand. With these tips for making the most of your customized table runner you’ll be sure to make a lasting impression on potential customers.