From Social Media to Email Marketing: How to Create a Winning Strategy

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By John Wick

Almost everyone is on social media. This isn’t a vague statistic. According to a study, around 4.76 billion, or 59.4 percent of the world’s population, use at least one social media platform. If you run a business or own a brand, you should be marketing on social media. After all, chances are your customers fall in half the world’s population.

Social media marketing strategies allow you to carefully plan out everything to do with marketing on social media, from what you will do and the goals you will be aiming to achieve. A solid strategy is like a roadmap that will allow you to measure how well you’re doing and make changes as and when necessary. Of course, this is hard work! So, say hello to an experienced digital marketing agency — all ready to help you plan a winning social media marketing strategy.

What Can Social Media Marketing Do for You?

A digital marketing agency can help you take advantage of the many benefits of social media marketing, including:

  • Helping you figure out how your customers feel about your business and brand.
  • Increase awareness and publicity around your brand.
  • Create a robust and engaged community around your brand.
  • Help you supercharge sales and conversions.
  • Offer an easy and accessible channel through which to get in touch with you.
  • Track the performance of your marketing strategies and course correct as and when required.
  • And perhaps most importantly, advertise what you offer, whether its products or services, to precisely the right potential customers.

In other words, you have a lot to gain and very little to lose from diving into social media marketing for your business. Social media marketing is a mainstay in any solid and rounded digital marketing agency.

How To Create a Winning Social Media Marketing Strategy

Creating a social media strategy isn’t as simple as simply getting on TikTok and making a post. Digital marketing agencies spend a lot of time and energy in planning effective social media strategies. To do so, they follow a number of steps.

Set Clear and Achievable Goals
Set Clear and Achievable Goals
  • Set Clear and Achievable Goals

One of the first things any solid digital marketing agency will do is consult the business they are working with to chart out exactly what they hope to get out of their social media marketing strategy. Without a clear sense of what you want out of your strategy, there is no real way to assess how you’re doing and whether your investment is worth it for your business.

The best goals are SMART: specific, measurable, achievable, relevant, and timely. This could include getting a set number of click-throughs to your website through Instagram in six months or increasing sales by 20% through your email marketing strategy. It’s important to clearly chart out exactly what you want out of your strategy before you get started on implementing it.

  • Put Yourself in Your Customers’ Shoes

You can’t effectively communicate with your customers if you don’t know who they are — and what they like! One of the first steps after figuring out what you as a business want is to find out what your customers want. This includes how old they are, where they are based, how much they are likely to spend on products and services like yours, what they like and enjoy, and where they hang out on the internet. In digital marketing agency speak, this is called a customer or buyer persona.

Your analytics on social media are a mine of information about your customers, giving you tons of insight on what you can do to get through to them better.

  • Set Up Your Accounts Thoroughly

Once you get to know your target audience, you can figure out where you should concentrate your time and work. Each social media platform you decide to use should ideally also have its own unique strategy; after all, different things work well on different platforms. Digital marketing agencies generally prioritize a few platforms to begin with rather than sticking their fingers in all the pies at once.

Once you decide where you will be active, be sure to have a fully set up profile and include the right keywords in your branding. Also, it’s important to narrow down on a solid visual aesthetic — logos, color palettes, images, and so on — to keep your image cohesive.

  • Time To Start Posting

Digital marketing agencies rely heavily on well-designed content calendars to keep their plans for social media marketing in order. This will involve setting a schedule to decide how often you post, the kind of content you will create, and striking a balance between consistency and quality. That’s a lot of stuff to juggle — which is why digital marketing agencies are so popular when it comes to social media marketing.

Along with a consistent schedule and a varied content mix, it’s vital that any social media strategy is ultimately focused on high-quality and compelling content through the use of a good social media scheduler. Ultimately, no amount of research and planning can come to your rescue if your content itself isn’t solid. The best content on social media centers around your audience and maintains a sense of authenticity while bringing quality to your audience’s social media feeds.

  • Keep An Eye on Feedback

It’s important to keep a close eye on how your strategy is doing and make adjustments as and when necessary. Digital marketing agencies are trained to decode the numbers and clearly tell you what’s working and what’s not, which can allow you to focus your energy and time on what brings you the closest to achieving your goals.

The Upshot

Social media marketing strategies are no cakewalk; they take a great deal of research, planning, and analysis to work for your business. An experienced and well-known digital marketing agency like AdLift will happily do all this heavy lifting for you, allowing you to pay attention to your business instead of the likes your posts are scoring on Instagram.