Last couple of years were the years of changes and challenges, but also of reinvention of processes and taking advantage of opportunities. People have adapted their lives and businesses with this change. This adaption has brought various new trends in various business sectors. Bakery sector has also evolved and introduced many trends like eco-friendly packaging to online delivery that will mark the year 2022 with great success.
Eco-friendly and Sustainable Packaging
This year, the trend in terms of environment friendly packaging and good sustainability practices will make a difference in how your consumer sees you. This is a two-way task which not only make aware the employees, but also make customers aware of the environmental impact. Employees are trained for producing zero landfill and consumers are well informed about social responsibility.
This behavior is reflected in the use of biodegradable packaging, which is not only for one use but also give it an additional use in their homes like recycling of custom Donut Boxes. It has enabled us to not only respect the environment but also reduce our carbon footprint, promote recycling and sustainability. Adapting, this trend bakers are focusing on presenting their offerings and sweet treats in eco-friendly custom bakery boxes.
Bakeries wisely prefer packaging solutions from those printing and packaging companies which are cost-effective and use high-grade bio-degradable material. OBT packaging is one of the leading packaging company which provides durable, unique and eco-friendly custom boxes with logos for bakery boxes.
Traditional and Healthy Products
Covid-19 has influenced the consumers approached to buy healthy and organic products to boost their immunity. Consumers will look for products that aim to improve their health and immune system, therefore, the bakery have to adapt themselves to these changes and the consumer needs. The search for traditional and natural flavors has brought more aware consumers, with a much more intimate relationship between their ingredients and how they impact their health. Therefore, the bakery enriched with fibers, with vegetable proteins, gluten-free, sugar-free or low in sugar will set the trend of producing traditional and healthy products. However, the other great trend that will be reflected in 2022 is those organic, homey flavors that allow the consumer to take refuge in handmade preparations and natural ingredients and find flavors where they remember simpler, calmer times, products that evoke family moments, reunions where everything prevailed.
Customer Service Characterized by Complete Satisfaction
Let us remember that more and more consumers talk not only about products or services, new consumers go much further and seek complete 360 experiences. This will continue to set the tone for this 2022, it is the opportunity to give your consumer an entire experiential moment not only through your product but also with customer service. Consumers are looking for new flavors, new textures, but they also want experiential moments at the point of sale that value their opinions. Coping this trend bakeries involve their consumer in the creation of new recipes and new flavors. You can make creations with them and ask them what new products they want to try. And thus, by involving the consumer, they will not only see you as their supplier but as someone close, and it is in this proximity where you can strengthen that loyalty to your brand and your bakery.
Thinking of Everyone!
We have more and more diversity and inclusion and the bakery are a point that will be more impacted by this. This trend has enabled the bakeries to satisfy variety of customer base which have not been catered before. Bakery must think about the inclusion of products that can satisfy a greater variety of consumers, for example, for diabetic consumers you can include products in your portfolio free of sugar and for indulgent but healthy alternatives, you can also include vegan and vegetarian products. This is a trend that has been gaining strength for a few years and the projection is that it is a new way of eating. These new food systems are developing market niche for health-conscious consumers. These new consumers not only want to find one alternative on the counter, they want a whole portfolio diversification where they can choose and feel included.
Diversity and Innovation in Your Products Due to Adventurous Customer Base
Although at the beginning of this blog we were talking about traditional flavors where consumers are going to take refuge, we also have the other side of the coin with adventurous consumers, who want to try everything and eat the world. You can offer them where they will demand more innovation, more challenges, explore new flavors, find and delight in new textures, also who want a sensory journey through their palate.
Welcome to the Digital Age!
This is also a Covid-19 influence that consumers are now more prone to online delivery and digital information than they were before. From, the smallest bakery to the largest, the consumer wants to be always connected.
These days bakeries are just a click away, through a smartphone, to know all the products that your bakery has, what are the hours, what types of new products they have, if you are giving courses, if you prepare cakes for weddings, for birthdays, at what time the first donuts and fritters come out and all this is just a click away.
This is why it is so crucial to create a website for a bakery business to have your social networks updated and to have closer communication with your consumer. This will not only allow them to get to know you, but also gives you a great opportunity to get to know them. By gauging their needs and buying preferences bakeries will be able to send their consumers offers instantly, show the news of your point and generate a close proximity.
Along with that, bakeries have adapted a digital marketing trend and send PR packages of their sweet treats in form of their Custom Boxes with Logo printed on them to market their products.
