Marketing is a field of business administration which deals with the identification, anticipation, and satisfaction of customers, trying to fulfil customers’ needs and demands. It involves a set of strategies and activities that include development, communication, transaction, and valuable offers to customers on the delivery of products.
According to the U.S. Bureau of Labour Statistics,
Marketing management is projected to grow at a 6% growth rate, which is considered faster than the average for all occupations. Almost 34,000 openings for marketing managers are projected each year, on average. In 2020, the median annual wage of a marketing manager was $140,040.
Due to its high scope in the job industry and providing a lot of job opportunities every year, students are enrolling to learn marketing management. When they are asked to write a coursework assignment on making an effective marketing strategy, most of the students get confused and look for a guide that will help them to compose the assignment effectively.
Those students who do not have enough time to manage their marketing management coursework assignments with daily schedules can contact The Academic Papers UK to avail of coursework writing service to get high-quality work.
Step-by-Step Guide to Write a Marketing Management Coursework
If you are looking for a detailed step-by-step guide on writing your marketing management coursework, then this piece of writing is for you. So, let’s start with the first step.
1. Choose Your Topic Carefully:
Topic selection is one of the most important and tough steps because it will decide where you will begin and how you will end your assignment. Marketing is a broader field; there are many topics in digital marketing, brand management, social media marketing and direct marketing that need to be discussed in this industry, but you have to choose a topic that has high possibilities and future aspects.
For this purpose, search the main keywords and collect relevant information. Shortlist some titles on the basis of the following:
- Your personal interest
- Available data resources
- Address the requirement prompts
- Consider the scope of your assignment topic regarding the future
2. Plan your Coursework Assignment
Planning is the key to success in assignment writing. It is all about planning your assignment writing procedure, dividing your tasks and then prioritising them. According to the Dublin Business School, there are 6 main steps that you have to take to make your writing procedure easier for you, as shown below:
After breaking your whole procedure into small chunks, give each task a dedicated time. Start with your deadline and woe backwards to the start of your coursework. If you attribute an estimated time to your every task, it will help you complete each task on time or maybe in advance.
3. Researching Your Selected Topic
When you have done with topic selection and have created a detailed timetable to work on your marketing management assignment, then proceed with researching your topic. To cover your topic, you need to search about the consumer’s behaviour, market size, your competitor’s marketing strategy and the product’s weaknesses and strengths.
Collect relevant and enough information from the previous marketing management coursework examples to get a clear idea of the topic to make your assignment. You have to collect both types of data as follows.
- Primary data
- Secondary data
Saylordotorg presents “Primary and Secondary Research” used for marketing research, as shown in the figure below.
4. Make an Outline
Your next step should be creating a robust outline of all marketing management coursework ideas. Your outline will guide you to move in the right direction and structure your whole assignment. It is the best way to divide our assignment into small chunks and then bind all the parts with each other.
No matter which type of coursework you are writing, either a research paper, case study, essay or report, it should contain three basic parts such as:
- Introduction
- The main Body
- Conclusion
Introduction
Start by describing your main point and then state your thesis statement. Chalk out all the key points, give an overview of the background study, identify a research gap and then develop a problem statement that you will discuss in the rest of your assignment. And concisely explain the importance of your subject matter and why you chose this topic.
The main body
The main body section contains different paragraphs that will all relate to your main point and support your subject matter. Structure your every paragraph in the following way:
- A topic sentences
- Relevant supporting sentence
- A closing sentence
Conclusion
End your assignment with an impressive conclusion, which gives your reader a complete message of your topic of discussion. In this section, you need to move from specific to general ideas, like:
- Starting with your thesis statement.
- Recalling all the essential elements that you mentioned in your body section to support your main argument.
- After that, conclude your assignment by briefly demoing the implications of your study design.
5. Add References and In-text Citations
References are the list of all resources from where you get ideas or pick any concepts. It will make your work more authentic and trustworthy in front of your reader. You need to learn about referencing styles. for adding references such as:
- APA
- MLA
- Chicago
- Vancouver
In-text citations are the references within the content; there are also different styles of in-text citation, including:
- Parenthetical citations
- Narrative citations
If you are specified on one referencing style by your supervisor, then you should strictly follow the guidelines and add references according to that referencing style.
News 24 represent different types of references and in-text citation. In their article “Preparing your assignments? University referencing guide for beginners.” Shown below:
6. Edit and Proofread
At the end of your assignment, you have to give a finishing touch to your assignment with the help of proofreading and editing your work. The editing process begins while you are working on your content. In editing, your main focus is to maintain consistency and coherency in your work, look over the readability, and determine whether your message is clearly conveyed to your reader or not.
Start proofreading when you are done with writing. For this purpose, you need to take a short break and engage yourself in other activities. Come back to your assignment with a fresh mind and eyes, and then read your content word to word carefully to evaluate and remove mistakes regarding grammar, spelling, typos and punctuation. Editing and proofreading are important parts of the assignment writing cycle that occur in two. As Monash University represents.
Conclusion
Marketing management is an ever-growing field attracting more and more people towards it like a magnet. Due to its high demand for the job market, students want to pursue their future in that field. However, when they are asked to write a marketing management coursework assignment, they encounter many difficulties. Even most of the students feel stuck because they do not know the assignment writing procedure step by step.
Therefore, we have written this detailed guide on how to write your marketing managing assignment. But if there is anything you do not understand about making a marketing plan with your target market and facing difficulties in the writing process or struggling for a short time, you can avail of coursework writing service from The Academic Papers UK to ensure distinction in the class.