Cannabis loyalty programs have become a standard part of the retail experience at most established dispensaries, but they’re not all structured the same way. If you shop regularly at a dispensary in Broomfield Colorado like The Dab, understanding how the VIP program works — and what you actually get from it — is worth five minutes of your time.
The Basic Structure
Most dispensary loyalty programs work on a points-per-dollar model: you earn points with each purchase, and those points accumulate toward rewards you can redeem on future visits. The specifics vary by store — some programs offer dollar-value credits, others unlock exclusive access to product drops or member-only deals.
The Dab’s VIP program is built around member-only deals and early access to drops. For regular customers who buy across multiple categories, that kind of access tends to be more valuable than a simple cashback model, because you’re getting early visibility on limited inventory before it sells through.
Why Signing Up Early Matters
Loyalty programs compound over time. The sooner you join, the more purchase history you build — which often unlocks higher tiers or better reward rates as the program matures. Waiting until you’re ‘a regular enough customer’ to bother signing up usually just means leaving points on the table.
Most programs are free to join and require just an email address or phone number at sign-up. It takes under two minutes at most dispensaries.
What Actually Makes a Loyalty Program Worth Using
The honest answer is: frequency and variety. If you visit a dispensary more than once a month and buy across multiple product categories, a loyalty program with tiered rewards or member-only pricing starts to add up meaningfully.
If you’re a once-in-a-while visitor who sticks to one or two products, the impact is more modest. That’s not a reason to skip enrollment — it’s just a reason to calibrate your expectations.
Special Drops and Limited Inventory
One underrated aspect of dispensary loyalty programs is early access to limited inventory. Craft cannabis brands with small batch runs — 710 Labs and Green Dot Labs being Colorado examples — sell out quickly at popular retailers. VIP members who get a heads-up 24–48 hours before general availability have a meaningful advantage if they’re chasing specific products.
If that’s relevant to how you shop, it’s worth factoring into which dispensary’s loyalty program you prioritize.
