A well-designed NDIS (National Disability Insurance Scheme) website plays a crucial role in attracting more clients, allows them with better user experience, and offers service delivery. There are a lot of factors that play a vital role in a successful NDIS website design, and they include technology and user expectations, SEO and Google Ads for NDIS Providers, and many more so that your website will not look outdated. If you feel your website is not performing well, then possibly considering a redesign will work for you. Given are the leading signs that make the NDIS website need an overhaul.
Outdated Design and Poor User Experience
The look of the website matters the most. If you look at the website and that seems outdated, takes longer to load, and is not easy to navigate, then you will lose potential clients before exploring your services. To fix that, make sure your website does not have:
- Cluttered Layout- Having lots of overwhelming pages with lengthy text and age-old graphics makes the users uninterested.
- Inconsistent Branding- Having unplanned fonts, mismatched colors, and images is unable to deliver the message of your business.
- Non-Responsive Design- If your NDIS website design is not mobile-friendly, then possibly you may miss out on a large audience because, as per studies, more than 75% of people access the services via tablets and smartphones.
How to Tackle This Issue- With the clean, modern, and intuitive design along with highly responsive design layouts you can ensure a seamless experience for the users across all devices.
Unable to AccessAn NDIS website should be easy to access because this will be accessed by various clients with different disabilities. Make sure you look to the matters:
- Lack of WCAG Compliance- Websites having an absence of Web Content Accessibility Guidelines can keep people with disabilities away from your website.
- Low Navigation Option- A website that is unable to navigate through a keyboard and lacks screen reader support takes away user interaction.
- No Custom Features- Not having adjustable text sizes, custom contrast settings, or alternative text for images to ensure usability.
How To Tackle This Issue- Make the best use of implementing accessibility features that will work on the support of WCAG standards for ensuring easy access by every user.
Slow Loading Times and Technical Glitches
Websites’ speed and performance ensure the presence and improved search engine rankings. To deal with such issues with your website, make sure you don’t have:
- Increased Loading Times- Having slow-loading pages leaves you with frustrated users and higher bounce rates.
- Errors and Broken Links- The usage of outdated forms, broken links, or malfunctioning features makes your users not trust you anymore.
- Poor Hosting and outdated Code- With outdated codebase or subpar hosting, you will leave a negative impact on the users and make them disinterested in you.
How to Tackle This Issue- You can well-optimize images, upgrade the hosting, and make the backend code clean to get better speed and credibility back to the website.
Less Engaged and Conversion Rates
In case your website is not getting visitors changed to clients, then this may be the prime reason you should go for the redesigning of the website. Make sure your website does not have any:
- High Bounce Rate- If your users are spending very little time on the website or just leaving it after looking at one page only, then this might be the prime concern you should look for.
- Confusing or lengthy Forms- Long and confusing forms make clients irritated, and chances are you may lose potential clients.
- No Clear CTAs- If the visitors are unaware of what to do after visiting the website, then they will not convert.
How to Tackle This Issue- Make the navigation simple and uncomplicated, incorporate some streamlined forms, and add strong calls to action so that the users will find the path to go the right way.
Inadequate Communication Feature
With proper communication, NDIS providers can build trust and ensure timely support.
- No Live Chats or Chatbots- Not having real-time support means clients will not be able to get quick and reliable answers to their queries.
- Not Having Secure Message- When clients do not feel secure sharing their sensitive information or may have any privacy concerns.
- Outdated Contact Information- Incorrect information or unclear contact details can create a communication barrier between the user and the website.
How to Tackle This Issue- Make the integrated modern communication tools, including live chat and safe messaging portals, and keep up-to-date contact information.
Conclusion
The NDIS website is the first point of contact for potential clients. If the NDIS website design is difficult to use, outdated, or does not have key features, then the possibility of losing NDIS participant leads. With a professional redesigning of the website by the NDIS marketing agency named NDIS Website Design, you can get the online marketing for NDIS providers that will make you get the success in the competitive NDIS sector.