360 product photographs have become a popular complement, if not a replacement, to traditional product images in the previous five years.
Your company, like the majority of others, is most likely contemplating 360s, experimenting with a few top-selling goods, or is now in full production.
However, firms like yours face significant challenges. They are unfamiliar with 360 product photographs or the process of creating them.
This post answers your queries concerning 360 product photography, as well as 3D and 360 product photos.
How do you take 360-degree product photos?
360 product photos are a series of still photographs of a product (24, 36, 72, etc.) taken sequentially on a specialised 360 photo turntable that revolves in a single plane.
The camera and turntable are controlled by software given by the maker of 360 product video equipment.
The 360 picture turntable revolves and pauses at predetermined degree intervals. At each interval, the program activates the camera shutter, capturing a picture.
For example, in a 24-frame 360, the programme activates the camera shutter to take picture #1, then turns the turntable 15 degrees (360 degrees divided by 24 photos) to record the following image. This continues until 24 photos are obtained.
When the photographs are shown in 360 view software (a browser-based programme), they play sequentially, allowing your buyer to spin and pan around the object and zoom in on certain features.
How does 360-degree product photography work?
The practice of creating 360-degree product images is also known as 360 spin photography.
You will require the conventional product photography setup, which includes lighting, stands, cameras and lenses, computer equipment, and software.
In addition, you’ll need a 360 turntable.
The processes for 360-degree product photography vary from those for static product photography.
Standard product photography involves taking many photographs of your goods from various perspectives and locations. This includes lighting adjustments and some product handling between pictures.
During the product placement and setup stage, 360 spin photography allows you to touch your goods and change your lighting. You may need to support your goods so that it is perfectly positioned for the camera. This is tricky because your prop must not obscure any part of the product as it rotates.
Once the positioning and lighting are correct, begin the spin. After the spin, review it for quality. If it looks good, move on to the next product.
How can 360-degree product photography benefit your business?
Is 360-degree product photography worthwhile, given the price, resources, and challenges?
The solution is product-dependent.
If your items are multidimensional and have features that customers want to view and interact with, 360 product photography is worth the effort.
Take backpacks as an example. These items have numerous intriguing characteristics on all sides, therefore 360 photos are an excellent match since customers will benefit from the ability to rotate the object to see all sides and zoom in on certain sections.
Consumers will use their mouse to rotate the object and examine the angles that interest them.